This study involved a review of high-quality evidence of both the effectiveness and cost-effectiveness of social marketing interventions in occupational injury prevention. The researchers aimed to determine the appropriate level and duration of social marketing efforts to change attitudes, beliefs, and behaviours in the area of workplace safety and health

The researchers carried out a systematic review, assessing the quality of research methods used in prior studies, to identify and select studies for analysis. The project also explored whether there are enough high-quality economic evaluations to enable the cost-effectiveness of social marketing interventions in this area to be assessed