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WorkSafeBC launches "Raise Your Hand" campaign
New campaign urges youth to ask questions about safety in the workplace
May 15, 2007 — WorkSafeBC's new campaign aimed at young workers, “Raise Your Hand,” drives home the message that youth have the right and the responsibility to ask questions about safety in the workplace.
Transforming attitudes
Young workers are at a higher risk for injury in the workplace than any other demographic — workers between the ages of 15 and 24 produced almost 11,000 claims in 2006. This year's campaign builds on the success of last year's Demand Safety campaign.
“We want to continue transforming young workers' attitudes about workplace safety as well as create an environment in B.C. where it's welcome and acceptable to raise questions on how to stay safe while working,” says Scott McCloy, WorkSafeBC's director of Communications. “It's all about keeping young workers safe.”
Raiseyourhand.com
The campaign is centred around raiseyourhand.com, a new web site dedicated to young workers, which features an ever-growing quilt of interactive hand icons. Youth from all over the province can visit the site, customize their own hand picture, and post their personal experience of safety in the workplace.
“This web site draws young people together as a community committed to safety,” says McCloy. “Their participation and contribution to this campaign through the web site will make its message all that more powerful.”
The web site also offers industry-specific information on safety, tips on how to ask questions about workplace safety, and an opportunity for youth to pledge to ask safety questions at work. Nick's Perry's blog, a popular feature on demandsafety.ca, is also continuing on raiseyourhand.com.
Multiple approaches
In addition to the web site, the campaign includes a two-person team travelling around the province, posters in the washrooms of restaurants and bars, theatre and event appearances, and campus pledge drives.