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“Slow Down” campaign
Initially launched July 2007, the award-winning “Slow Down” campaign encourages drivers to reduce their speed and pay close attention to traffic control directions as they pass through worksites, by featuring near life-sized photographs of real workers and their families.
The “Slow Down” campaign began as a pilot with a focus on traffic control persons (TCPs). Partnering with road builders from the Lower Mainland, the campaign was designed to support WorkSafeBC’s High Risk Strategy for the construction sector. Today, “Slow Down” signs remind drivers that their actions can directly reduce risk for all workers including carpenters, equipment operators, and utility workers.
The ongoing campaign includes 50 participating families with over 15 employer partners from road building, construction, and municipalities.
In addition to WorkSafeBC, current “Slow Down” campaign partners include: Canada Line Rapid Transit Inc., City of Pitt Meadows, City of Vancouver, Construction Safety Association of British Columbia, Construction Safety Network, Columbia Bitulithic, a division of Lafarge Canada, Emil Anderson Construction, Imperial Paving, InTransitBC, Metro Vancouver, PCL Constructors Westcoast, Peter Kiewit Sons, SNC-Lavalin Constructors, Surespan Construction, Township of Langley, Valley Traffic Systems, and Winvan Paving.
Today, over 80 “Slow Down” signs can be found across the province. Many of these are life-sized stationary signs seen at high-profile projects like the Sea-to-Sky Highway, the William R. Bennett Bridge, Canada Line, the Simon Fraser Bridge, and various other construction projects. “Slow Down” signs are also decaled on many municipal trucks around the Lower Mainland.
Find out more about past “Slow Down” campaign events:
- Initial Launch
- Canada Line
- William R. Bennett Bridge
- Simon Fraser Bridge
- First Year Anniversary
- City of Vancouver
Details for participating in the “Slow Down” campaign:
WorkSafeBC administers the “Slow Down” campaign in partnership with the Construction Safety Association of British Columbia (CSABC) and the Construction Safety Network (CSN).
If you’re interested in participating in the “Slow Down” campaign, contact your respective association for details. For all other prospective partners, contact WorkSafeBC
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