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The award-winning “Slow Down” campaign encourages drivers to reduce their speed and pay close attention to traffic control directions as they pass through worksites, in order to ensure the safety of people working by the side of the road. The message of “Slow Down” hits home using signs featuring near life-sized photographs of real workers and their families.
The campaign began in July 2007 with a focus on traffic control persons (TCPs). Partnering with road builders from the Lower Mainland, ”Slow Down” was designed to support WorkSafeBC’s "High Risk Strategy" for the construction sector.
Today, “Slow Down” signs remind drivers that reducing speed is important for the safety of all workers, including carpenters, equipment operators, and utility personnel.
WorkSafeBC administers “Slow Down” in partnership with the BC Construction Safety Alliance (BCCSA). The campaign includes 50 participating families, and over 15 employer partners from road building and construction firms, and municipalities.
Today, over 100 “Slow Down” signs can be found across the province in high-profile places like the Sea-to-Sky Highway, the William R. Bennett Bridge, the Canada Line, the Simon Fraser Bridge, and various other construction projects. “Slow Down” signs are also decaled on many municipal trucks around the Lower Mainland.
Or contact your respective association for more information on participating. For all other prospective partners, contact WorkSafeBC.
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