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Roadside work is dangerous. Workers have filed 386 claims over the past 10 years after being hit by motor vehicles, typically while labouring in “Cone Zones” at the side of the road. Half of them suffered serious injuries. Twelve died.
WorkSafeBC and the British Columbia Automobile Association (BCAA) Traffic Safety Foundation formed the Occupational Road Safety Partnership in 2009 to bring the safety message to the province’s streets and highways.
In 2011, they created the “Cone Zone” campaign with the help of more than a dozen partner organizations. This initiative encourages drivers to take care when driving near roadside workers.
The “Cone Zone” message expands on WorkSafeBC’s Slow Down campaign and provincial legislation requiring drivers to reduce speed and move over when approaching stopped roadside workers and emergency personnel.
It uses radio, newspaper, and transit ads during the summer to encourage drivers to watch out for roadside workers.
Listen to the “Cone Zone” radio ad
Find out how you can drive safely through the “Cone Zone”
Download a “Cone Zone” poster (PDF 432kb)
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